by Jessie Blaeser
In November, Instagram announced that it will be hidden as US user counts. UU. Don't panic yet, it's just a test. According to CEO Adam Mosseri, the evidence comes from a desire to protect the health and well-being of users, given many feelings of self-esteem associated with their Instagram. Even so, some feel that hiding as counts will harm long-term users, particularly the influencers who now make a living with tastes and exposure. Do you want to keep likes on Instagram?
According to NPR's Brakkton Booker, the motivation to hide as an IG count comes from the desire to protect the mental health of users across the country. Instagram CEO Adam Mosseri explained his thoughts at the Wired25 conference and commented:
"It's about young people," Mosseri said. "The idea is to try & # 39; depressurize & # 39; Instagram, make it less of a competition and give people more space to concentrate on connecting with the people they love, things that inspire them."
For users who feel a little hesitant about the change, there is no need to panic. The tests will not be implemented at once, and similar counts will still be visible to the users themselves, but not to the followers:
"Right now, we are testing the counts to be private, so you can see how many people liked a picture of you or a video of you, but no one else," Adam Mosseri, head of Instagram. announced Friday.
If hiding likes I successfully reduces anxiety among users, Instagram is moving in the right direction.
As expected, many people are upset about the possibility of hiding tastes, influencers among them. As Josh Constine of TechCrunch points out, the influencers' success is Instagram's success:
While it seems likely that making Instagram less a popularity contest could help the average user, Instagram should keep in mind that it does not significantly decrease the commitment and commercial success of the creators or influencers. These content creators are vital to the success of Instagram, as they keep their fan bases coming back day after day, even if users' friends are becoming obsolete.
Influencers earn money through authentic recommendations to followers, and similar counts are one of the many important metrics for their success. By Hopper, influencers marketing is a $ 2 billion industry, and has the potential to grow to $ 10 billion by 2020. And according to Constine, influencers in countries with hidden GI counts saw a decline of up to 15 percent in total likes in all posts. . Constine concludes:
While Mosseri said the company was not afraid of hurting its own end result, hurting the influencers' careers may not be acceptable unless the positive impacts on well-being are significant enough.
Some users appreciate the change. Instagram can be both a cozy and volatile place, and hide “ I like & # 39; & # 39; It is a long-awaited step for the platform to be open to all. In explaining why the change is necessary, a user tweeted:
Others argue that getting rid of the likes defeats the purpose of Instagram completely.
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