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Now smile makeover: Dentists minting lakhs

Shriya Jain wedding is just around the corner. In addition to buying her trousseau and appointments in the salon, the Chennai girl is making plans to fix your gummy smile. “My commitment, a photographer asked me to smile a little less as my dark gums show. I do not want to spoil the wedding photos, so I go to the dentist to contour the gums,” she says.

dental clinics across the country are seeing new -brides customers who want to dazzle guests with their white teeth on her wedding day. dentistry procedures bridal ranging from correcting smile that corrects imperfections such as dirty or misshapen teeth, and embedding Swarovski crystals on the teeth for laser hair removal enamel and its replacement with veneer or crown to clarify temporary or permanent tooth.

permanent, such as modifying the jawline to improve smiles treatments are also very popular and can cost up to Rs 2 lakh, say dentists. Other treatments include Gingivectomy, reducing the length of the strap by a couple of millimeters, which costs up Rs 50,000, and smile design orthodontics, in which all tooth structure was modified, sometimes to mimic a smile actress, which costs up to Rs 1lakh.

In the last couple of years alone, Sushant UMRE, Dental Aesthetics New Delhi, has seen an increase of almost 50% in the number of brides-to-be walking in correcting smile. With videos to Bollywood style and more natural images taken by professional photographers, with the trend, girls want to offer your best smile to the camera, “says UMRE.

Archana Narayanaswamy, a dentist based in Chennai, said brides come to them about a month before the wedding. “The market is growing girlfriend at a healthy pace. Since last year, we have seen a growth of 50%,” she says. While the contour of the gums just a few weeks, patients seeking clinical realign teeth anterior approach.

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Industry experts, linking dentistry market in India at Rs 7,000 crore, say accounts dentistry girlfriend about 6%. Health starter S10, connecting dentists with patients, has seen a year on year growth of 40% in the segment of cosmetic dentistry. Many hospitals offer packages, and some clinics offer easy payment options.

tooth jewelry, as it is another trend that has become very popular, UMRE said.

Courtesy: TOI

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