Shriya Jain wedding is just around the corner. In addition to buying her trousseau and appointments in the salon, the Chennai girl is making plans to fix your gummy smile. “My commitment, a photographer asked me to smile a little less as my dark gums show. I do not want to spoil the wedding photos, so I go to the dentist to contour the gums,” she says.
permanent, such as modifying the jawline to improve smiles treatments are also very popular and can cost up to Rs 2 lakh, say dentists. Other treatments include Gingivectomy, reducing the length of the strap by a couple of millimeters, which costs up Rs 50,000, and smile design orthodontics, in which all tooth structure was modified, sometimes to mimic a smile actress, which costs up to Rs 1lakh.
In the last couple of years alone, Sushant UMRE, Dental Aesthetics New Delhi, has seen an increase of almost 50% in the number of brides-to-be walking in correcting smile. With videos to Bollywood style and more natural images taken by professional photographers, with the trend, girls want to offer your best smile to the camera, “says UMRE.
Industry experts, linking dentistry market in India at Rs 7,000 crore, say accounts dentistry girlfriend about 6%. Health starter S10, connecting dentists with patients, has seen a year on year growth of 40% in the segment of cosmetic dentistry. Many hospitals offer packages, and some clinics offer easy payment options.
tooth jewelry, as it is another trend that has become very popular, UMRE said.