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Nearly 66% Indian smokers view e-cigarettes as ‘positive alternative’ to tobacco

New Delhi: Nearly 66 percent of Indian smokers see electronic cigarettes as a “positive alternative” to snuff products, according to a new study


In a first of its kind survey of adult smokers in India conducted by the non-profit organization factasia.org researchers found that 69 percent of smokers would consider India switching to e-cigarettes “if that were legal, they meet the standards of quality and safety, and were readily available.”

The survey showed that a pair of smokers in India have treated them despite more than a third – 36 percent – expressed a certain level of familiarity with them


Eighty percent reported that they should have the right to access information about less harmful products.

More than three-quarters agree that “through fiscal and regulatory policies, the government should encourage adult smokers to switch to less harmful alternatives to cigarettes and make sure they are not used by young people” said Heneage Mitchell, co-founder of factasia.org .

In addition, 73 percent of smokers said it would be a mistake for authorities to “prevent or delay the introduction of less harmful alternatives to cigarettes.”

“There is a clear need for action in India to regulate the industry and establish quality standards, the tax on products rationally and ensure that are made available only to adults, like many other products consumer, “added Mitchell.

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India is now the fourth largest illegal cigarette market in the world, according to Euromonitor International -. A private research firm based in London market

“The government has a great opportunity to ensure that the situation that has arisen with conventional snuff products is not repeated,” said Mitchell.

Top experts global public health have been described e-cigarettes as “more than 95 percent safer than smoking” and have favored its use as a less harmful alternative for smokers who either have difficulty stop smoking or enjoy their nicotine.

The survey was carried out to assess the views of consumers about safer than conventional, such as e-cigarettes cigarette alternatives.

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