In an attempt to make users feel more comfortable sharing, Instagram has announced that Australia will have, at least for a short time, the elimination of the total "like" of its publications.
As of Thursday, Australian users will see the following message in their news feeds notifying them of the movement.
The test comes only a few months after Canada became the first country to experiment with the function.
The measure is designed to offset some of the social pressure felt by people on social media sites, said the social media platform, which is owned by Facebook, in a statement.
"We want Instagram to be a place where people feel comfortable expressing themselves, and we hope that this test will eliminate the pressure of the amount of" I like "a post will receive, so that they can concentrate on sharing the things they like," he said. director of Facebook Australia and New Zealand. About politics, said Mia Garlick.
"We are now taking the test to Australia so we can learn more about how this can benefit the experiences of people on Instagram, and if this change can help people focus less on likes and more on telling their story. "
While Instagram expects the feature to make people focus on the content they create, instead of receiving it, users will still be able to see privately how they have made their own publications.
It will also not affect the analytical tools & # 39; Insights & # 39; and & # 39; Ad Manager & # 39; used by companies and creators on the platform.