Instagram announces that it will get rid of the & # 39; I like & # 39; in some US accounts UU. Next week to become the & # 39; safest place on the Internet & # 39;
To some Instagram users in the US UU. They'll take their & # 39; I like & # 39; from public hearing starting next weekThe announcement came from CEO Adam Mosseri at the Wired25 event on FridayThe function is being tested in an attempt to "depressurize Instagram" for young people.It has already been tested in Canada, Australia, Japan, Ireland, Italy and Brazil. Although not definitive, some research says that quantifying participation metrics makes healthy online interactions almost impossible. Influential people in social networks, who create massive followers in the application, could be negatively affected by the loss of likes from the public Moressi suggests that switching from Instagram to online shopping and commerce could be a solution
By Lauren Edmonds for Dailymail.com
Published: 00:37 EST, November 9, 2019 The | Updated: 01:08 EST, November 9, 2019
Some Instagram users will see their likes disappear & # 39; & # 39; as soon as next week after the company revealed that it will test the effects of hiding "likes" counts.
The announcement was made on Friday during WIRED25, a two-day event focused on the future of technology, by Instagram CEO Adam Mosseri.
This is the last step in the company's search to become the "safest place on the Internet."
Mosseri explained that a limited number of accounts can expect their similar accounts to be deleted from public view.
However, users will still be able to see their own participation in the account.
Instagram CEO Adam Mosseri (pictured) announced that the application will begin to hide the "like" count of some accounts in the United States next week.
Wired reports that the social media giant had previously experimented with the new feature in other parts of the world, including Canada, Australia, Japan, Ireland, Italy and Brazil.
It is not clear what or how US Instagram accounts will be selected. UU. For the test.
Mosseri said: & # 39; These are young people. The idea is to depressurize Instagram, make it less of a competition, give people more space to concentrate on connecting with the people they love and the things that inspire them & # 39; & # 39 ;.
"We have to see how it affects how people feel on the platform, how it affects how people use the platform, how it affects the creative ecosystem."
Ideally, Mosseri expects that & # 39; reduce anxiety & # 39; and & # 39; reduce the social comparison & # 39 ;.
In the photo: an example of how Instagram accounts that have hidden likes counters look
The idea that social networks could be influencing not only young people, but also users in general, so that they interact with their accounts based on the “ likes & # 39; & # 39; It has become a constant discussion.
Researchers have argued that quantifying likes, or similar features such as Twitter retweet, can lead users to adapt their content to what is most attractive.
According to reports, this creates a "radicalized" environment that makes healthy interactions almost impossible.
The latest trial version of Instagram is just one of the few strategies they use to make their site safe for users of all ages.
Instagram has experimented with this feature in other countries, including Canada, Australia and Japan
Earlier this year, Instagram said they will remove all augmented reality filters that represent cosmetic surgery and work to eliminate offensive content.
Other platforms such as Facebook, YouTube and Twitter have also experimented with the removal of public metrics from their platforms.
Although controversial, the movement has found support in celebrities such as Tracee Ellis Ross and Kim Kardashian-West.
While speaking at the New York Times DealBrook Conference, Kardashian-West revealed that he believes the step will improve mental health.
"As for mental health … I think that taking away the" likes "and taking that aspect off (Instagram) would be really beneficial for people," he said.
"I know the Instagram team has had a lot of conversations with people so that everyone takes that and they are taking it very seriously, and that makes me happy."
For the average user, the potentially new norm may be inconsequential, but some social media influencers are worried about what this could do with the brand.
According to a study in Social Media Today, influencers experienced an almost unanimous drop in their similar accounts in countries where the feature was hidden.
Mosseri has previously recognized the importance of influencers for the platform, as it attracts followers and followers bases.
As a way to combat any obstacle that could damage the influencers' approach to the application, Mosseri points out the gradual change of the platform to online shopping.
In the image: the influencers experienced a drop in their similar counts in countries where the feature was hidden
In the photo: Tracee Ellis Ross (left) and Moressi (right) on Wired25 where they discussed the creation of commerce and user purchases on Instagram
He said: & # 39; Since we need to create meaningful tools so that creators can make a living on Instagram, commerce and shopping provide many interesting opportunities.
& # 39; We really believe that the future of shopping will also have to include influential people. & # 39;
He noted that users can admire influencers for style, makeup or fashion advice.
Mosseri continued: & # 39; If we can carefully connect the dots between those who make … products and sell them, those creators or influencers who are sometimes one in the same, and people who are really interested in these products, we can unlock a lot of value for everyone involved. "
The CEO stressed that none of these changes is permanent and that it is a "long road."
Despite the research and studies that have been carried out, it is too early to determine whether eliminating likes will improve health.
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