Facebook CEO Mark Zuckerberg makes gestures while delivering the keynote address at the f8 Facebook Developer Conference on Wednesday, April 30, 2014 in San Francisco. (AP Photo / Ben Margot)
Recently, in what could be the departure of its essence, Facebook announced that the company is considering a work to hide the likes. Most media jumped into the news immediately and noted that the possibility of such action would be a welcome way to improve the mental health of social media users by breaking the stress around what are basically search contests. of validation at a level of nanoseconds. It is said that Instagram, owned by Facebook, also began to try the gradual elimination of likes. However, there is much more to all this than is currently seen, and it could create a completely new level of play in the social media scene that would impact any brand, personal or commercial.
In fact, it is interesting that Facebook would seek to take such action around something that has actually been a well-rooted feature of the company for a full decade and that is an integral part of much of the use of the platform. And, to be clear about the real potential change, according to reports like CNET's, I like them, in fact, they would still be visible to the owner of the feed, but they won't be shown publicly. This means that one could take a snapshot of that private screen, publish it and presume if one wishes, only as a side note.
However, beyond this point, there is much speculation about why Facebook is really taking such actions. Some, like TechCrunch, have said that the mental health position is a mere disguise to hide what has been said to be the diminishing use of Facebook for years. Others have said that the movement is stealthy to gently encourage users to take their content to Stories, in the case of Instagram, instead of static posts in one's feed to take advantage of the massive and growing trend of viewing videos in the Web .
No matter what the reason, if they still exist “ I like & # 39; & # 39; On other social media platforms we use, what does it really mean if only Facebook and Instagram eliminate those metrics? Will the new participants break into the scene? Will the current ones that offer validation see an increase in traffic? Or will it be an interesting development and new twist that ignites a new trend?
Watch for the latter because the fact is that general human behavior makes us distinguish and delineate in some way from the beginning of time, no matter how stressful we say it is because the possibility of trapping that dopamine barnacle ring when we do it , is too attractive for most to avoid it. But it is also how our mind makes sense of the large amount of data it faces second by second. Create categories and shuffle things in these categories quickly. Of course, there is an error, but our brain tends to put things in groups to operate as efficiently as possible. Groups and classifications tend to go together.
Social media applications that include WhattsApp, LinkedIn, Twitter, FaceBook, Instagram, SnapChat and Periscope are displayed in a social media folder on the screen of an Apple Inc. iPhone 6 in this arranged photograph taken in London, United Kingdom, Friday, May.
© 2015 Bloomberg Finance
And as much as we are moving toward A decentralization error, we still haven't got there. Most commercial offices, government agencies, hospitals and more have some sort of seniority, hierarchy or other hierarchical order. We qualify, we choose sides, we align ourselves with political parties, we make decisions about people and classify them in our circles if they choose pop music instead of EDM, vanilla ice cream instead of chocolate. Movie box office ratings for the opening weekend, CEO ratings through stock market movements; you name, somehow it is linked to a rank and a judgment about that rank. We want to know, for the most part, who is inside, who is outside. For better or worse, this is the level at which human collective consciousness operates at this time.
So, even if I like them they disappeared, what about the popularity of, say, the number of followers becomes even more important? The identity is a narrative of trends so massive and growing in our culture that it is difficult not to see some kind of alternative solution that is not being created and simply changing the carrot that the horses we use in social networks.
We are an aspirational type, so even if the goal moves from, for example, designer handbags to the highest pursuit of yoga practice, there still seems to be a pull towards who can hold the pose for longer and in what Study exclusive yoga, and publish it. It is cultural intelligence that should tell us that behaviors that are really entrenched only change, they do not disappear since there is a perceived value within them that is very, very deep and perhaps even primary.
Watch for something new
Although not often discussed, there is a mass market, although controversial, where the sale of likes and more is a thriving business. Famoid is a social media services company that, in a rare offer, provides information about your business, the psyche of the social media user and some intriguing industry forecast.
Daniel Smith, CEO of Famoid, says: "Eliminating" likes "on Facebook and Instagram would be a huge change, which will affect the way people use these platforms. Supposedly, the goal is to avoid self-censorship and" as envy "But I think this change fails to fix what it says."
He continues: “I like content has been the easiest way to show appreciation for social media content. All it takes is a click, and most users love that simplicity. If the update is implemented on both platforms in all countries, this could force users to resort to other means to show their appreciation, since they know that clicking the Like button would not be seen by the general public. Commenting is the most obvious alternative, but this introduces problems that revolve around language barriers. How can a non-native English speaker leave a thoughtful comment in an English publication?
In fact, Adina Mahalli, a certified expert in mental health and family care broadens this thinking and adds another problem: "The possible disappearance of" likes "from Facebook could mean that the comments section of the publications focuses much more. , the mental health benefits of eliminating your self-esteem from the amount of likes you get can be promising, but what is missing in most of these conversations on this topic is that I like them are not the only factor that damages posts Mental health Going through the comments section is still a big problem, and there are reasons to believe that the "like" removal has the potential to take this to a whole new level, and these companies are definitely not ready to go. that ".
Mark Zuckerberg, executive director and founder of Facebook Inc., testifies before a joint hearing of the Senate Judicial and Commerce Committees in Washington, D.C., USA. UU., Tuesday, April 10, 2018. Senators pressured Zuckerberg at the beginning of
© 2018 Bloomberg Finance LP
Smith agrees with Mahalli and believes that there may be some truth in the findings that excessive use of social networks can be detrimental to the mental health of users, especially among the younger generation, but he also feels that hiding the similar count is just a band-help solution.
Famoid says its most popular services are the growth tools of Facebook and Instagram. As a company that has grown exponentially since influencers marketing has increased at an incredible rate, Famoid has a unique perspective and some bold forecasts of what we can all expect in the social media scene.
"First, we believe that" likes "will not disappear forever," says Smith. "Since the author of the publication can still see the likes, this means that third-party tools like ours can still have access to the Like count, even if the public cannot be seen." Smith says that means that the likes will continue has a purpose and says that an influencers marketing agency with a tool that can see the number of likes of a particular publication may have a better chance of assessing the fit of a possible influencer to a brand, fill a commercial vacuum and could be the next big thing in the corporate world of social networks.
"But if this update requires an even more serious change, then we and others will be ready to adapt," Smith promises. “Perhaps the comments will be the next social signal that will excite marketing specialists because they show participation. Or it will be something else. And if that time comes, we will make sure we are ahead of the competition by offering the highest quality social media commenting service. It will always always be about numbers. "